Dear readers, apologies for the delay βΒ flu season has hit North Connecticut hard, and we haven't been spared. Stay safe!
Intro
ElevenLabs seems to be everywhere. In January 2025, Lex Fridmanβs three-hour interview with Ukrainian President Zelenskyy in Kyiv featured ElevenLabsβ AI-powered translations in English, Ukrainian, and Russian, flawlessly preserving Zelenskyyβs voice and intonations. It was a striking showcase of AIβs ability to bridge language barriers.
Ask anyone, and theyβll say: just try ElevenLabs βΒ itβs incredible. Their partners? A powerhouse lineup across industries. If an ethical concern threatens to cast a shadow over their technology, ElevenLabs moves fast, flipping potential bad publicity into another win. They just seem to do everything right βΒ except that they never share their research and donβt open-source.
A few weeks ago, they closed another big round, raising $108 million at a $3.3 billion valuation βΒ investors were lining up to get in. How did two guys from Poland push ElevenLabs to the forefront of AI voice technology? Why does everyone love them, despite their secrecy?
Letβs explore their journey, dominance in AI voice, and strategy for staying everywhere βΒ and beloved.
In todayβs episode:
How it all started β dubbing in Poland sucks
Research-first company with direct outreach to businesses
ChatGPT comes in handy β Investors want GenAI
Very wrong predictions
Laser-focus business strategy
Financial situation β everyone wants a piece
Market size
How do they make money?
Products - Conversational AI
Tech spec and Research β UnknownΒ
βOpen-sourceβ to promote
Key competitors β big and small
Final Thoughts
Bonus: Resources
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How it all started β dubbing in Poland sucks
Mati Staniszewski and Piotr Dabkowski have known each other forever β since their teenage years at Copernicus High School in Warsaw. Thatβs a pretty tight bond, but when you know someone that well, working together can be tough. Still, these two managed to turn their shared passion for technology into a long-term collaboration.
Over the years, they loved their occasional weekend projects, always tackling problems that mattered to both of them. Life, meanwhile, went on. Both Piotr and Mati moved to the UK for college β Mati studied mathematics at Imperial College London, while Piotr pursued computer science at Oxford/Cambridge βΒ further sharpening their technical expertise and entrepreneurial instincts. Then came seven years of working at big-name companies: Opera Software, BlackRock, and Palantir for Mati; Tessian and Google for Piotr.
That could have been the path forever, but one of their weekend projects suddenly revealed a potential solution to a frustration they had shared since childhood: the state of movie dubbing in Poland. Foreign films, often voiced by a single monotone narrator, sounded just awful. While experimenting with speech analysis, Mati and Piotr became intrigued by the nuances of pronunciation, emotion, and tonality in voice. It was a moment of clarity βΒ if voice synthesis could be improved to capture authentic emotion and character, it had the potential to redefine content accessibility worldwide. And maybe, finally, save Polish people from terrible dubbing!
Not waiting too long, in April 2022, Mati and Piotr took their weekend project to the next level and started ElevenLabs.
Research-first company with direct outreach to businesses
The rest of this fascinating story is available to our Premium users only. Highly recommended β
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